Touch of Modern is a curated e-commerce experience that offers daily discovery of the most fascinating and well-designed products in the world at the best possible price, for people who seek objects that tell a story. Our vision is to be the authority in redefining what’s important in mens lifestyle for the 21st century. We are a wildly diverse team from every walk of life. When you work here, you can have your cake and eat it, too: be surrounded by both creative and whip-smart people who are laser-focused on being the very best. We’re growing strategically and are built to last, valuing quality over quantity in our hiring choices.
You will be responsible for leading paid user acquisition across multiple channels, optimizing campaigns and funnels, marketing strategy and brand management, analytics as well as cross-functional management working with our marketing, operations, engineering and fulfillment teams.
We are looking for someone who is able to think at a strategic level to take the company forward while still being hands-on and able to dive into the trenches to get things done. You should feel comfortable being direct with feedback and receiving criticism as well as managing a multi-million dollar advertising budget.
The right person should be a data driven marketer with particular strength in paid search acquisition marketing. In this role, the person must be comfortable with identifying/optimizing opportunities; and effectively handle the day-to-day tactical execution across the channel to drive growth, engagement, and retention. The ideal candidate should be creative, technical, highly analytical, and a great communicator.
Minimum 7 years of direct response digital marketing with real and consistent results – Hands on tactical approach is a huge plus.
Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC, ARPU, CAC & LTV).
Tactical experience working within digital channels (Display, Social, Search, Mobile and Affiliate).
A strategic mind and can derive insights, recommendations and action plans from qualitative market trends, consumer feedback and large data sets.
Past experience in highly analytical work with extensive experience around testing and optimizing.
Experience in/around a startup, growth stage-company or mobile culture is a plus
Experience in retail eCommerce a plus – flash sale experience a huge plus
Substantial experience with acquisition vs retention marketing leveraging paid and organic channels
Hands on experience across paid channels (FB, SEM, Instagram, Twitter, etc)
Experience in both web and mobile UA and Retention
Experience with MMP
Experience with Cross Channel Management Platforms/DSP A PLUS
The Director of Performance Marketing will be responsible for defining and leading our acquisition strategy. You will develop, recommend, and execute marketing strategies across a variety of paid and organic channels.
Develop, execute, monitor and manage all aspects of paid performance marketing channels (SEM, Display, Paid Social, Mobile App Partner Networks), SEO and Podcast/Radio including the development of test plans, creative development, vendor management, and campaign execution and analysis.
Develop and Manage a team of 2-3 channel managers and a significant and growing paid marketing budget.
Manage relationships with external partners
Educate and mentor channel managers on how to best leverage current technologies and programmatic capabilities to amplify and refine results.
Identify, test and optimize the best channels to drive low acquisition cost, high LTV customers.
Leverage data analytics platforms for user acquisition campaigns monitoring cohort analyses and LTV of customers to hit target payback of acquired users
Recommend and execute optimizations on a channel, campaign, creative, country, and device basis.
Partner with analytics and product teams to build technologies to enhance marketing objectives and influence team roadmaps to improve campaign performance.
Establish strong tracking across all customer interactions.
Setup systems to analyze daily, weekly and monthly campaign performance.
Recommend and execute optimizations on target lists, creative, offers, etc.
Drive continuous improvements in messaging and channel placement to increase response rates.
Deliver successful, highly measurable CRM programs pinpointing specific business goals and audiences.
Work collaboratively with cross-functional teams to drive landing page/ad creative/product feed optimization to improve channel performance
Work to improve company performance metrics such as optimizing customer conversion and retention, pricing and profit payback and cost per acquisition
Define and deliver on goals, objectives, and KPIs, meeting Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) targets to acquire customers at a profitable cost
Support continuous innovation in CRM, including testing methodology, measurement, creative, tools and more.
Run competitor analysis and brand lift studies to measure impact of current SOV
Tagged as: Digital Marketing Manager