Our e-commerce portal is where the world goes to shop, sell, and give. Whether you are buying new or used, plain or luxurious, commonplace or rare, trendy or one-of-a-kind – if it exists in the world, it probably is for sale on our portal. Our mission is to be the world’s favorite destination for discovering great value and unique selection. We give sellers the platform, solutions, and support they need to grow their businesses and thrive. We measure our success by our customers’ success. Our vision for commerce is one that is enabled by people, powered by technology, and open to everyone. We believe in creating more economic opportunity for all. We call this Connected Commerce. We also reach millions through specialized marketplaces, which together have a presence in more than 1,000 cities around the world.
We are seeking an experienced marketer for the role of Head of Marketing for Americas.
This person will be responsible for designing and executing all marketing activities aimed at acquisition and retention of Americas users.
This is a highly demanding and versatile role in which the successful candidate will shape our marketing in Americas and play a crucial role in realizing the enormous opportunity presented by explosive growth of ecommerce.
The successful candidate will possess a deep knowledge of the Americas market and be proficient with integrated multi-channel marketing for online brands.
8+ years of marketing experience across brand management, digital marketing and/or agencies in Americas.
Extensive knowledge of Americas markets, customers and players to partner with at regional and country specific level.
Hands-on experience with multiple marketing channels (incl. online channels, social media, mobile) in Americas, ideally at regional level.
Extensive experience leading strategic and tactical marketing campaigns that drove proven business results. Marketing experience for an online brand a plus.
Ecommerce or consumer digital goods experience are a strong plus.
Proven experience of managing and delivering highly complex projects (on- & offline), working across multiple cross-functional teams, geographies and management levels, often getting from multiple stakeholders and partnering with senior executives.
A comfortable public speaker with experience of representing groups in public forums
The successful candidate will focus on growing our market share in Americas through aggressive acquisition of new customers across several marketing channels, both online and offline.
Specifically the successful candidate will:
Understand consumer needs, be able to articulate them in a succinct, prioritized and vivid manner to all stakeholders, be an internal advocate for the local consumer
Plan, agree, build and execute (both directly and by partnering/leveraging other teams) the Americas marketing plan across several channels, primarily online but also offline.
Own the Americas retail calendar that dictates the timing and content of domestic marketing communication, own the Americas marketing objectives, priorities and plans, be accountable for the Americas marketing results.
Collaborate with the Global Marketing functions and the North America Marketing team. Share Americas specific insights with them and get from them channel specifics learnings/guidance for each initiative, to result into an agreed plan to be executed together.
Work with local partners and agencies to serve us in Americas(above-the-line creative, digital creative, digital media, etc.).
Understand and leverage best practices in country marketing activities across our organization, partner with other marketing and communications leaders.
Manage and develop the Americas Marketing team (5 FTEs and 3+ agency contractors).
Tagged as: Digital Marketing Manager